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Aflevering #500

Hardwell Vroeg om de Wereld, Ik om Boodschappen

Laag mikken voelt bescheiden, maar kost je klanten, impact en geld. Vraag om de wereld, niet om huur.

12 min

Video en audio in het Engels

Luister op:SpotifyApple PodcastsYouTube

Belangrijkste inzichten

  • Besef dat laag mikken geen deugd is, het is een beslissing die je geld en bereik kost.
  • Vraag jezelf af hoe het eruitziet als je bekend bent in je hele land of zelfs wereldwijd, en wat dat concreet betekent.
  • Laat je niet sturen door de angst voor aanvallen. De mensen die commentaar geven zijn zelden de klanten die je zoekt.
  • Behandel zichtbaarheid als een plicht: als jij de oplossing hebt, moeten de mensen die het probleem hebben je kunnen vinden.
  • Spiegel jezelf eerlijk: ben je bescheiden of hou je jezelf klein uit angst? Dat zijn twee heel verschillende dingen.

Tijdstempels

00:00Hardwell en Paul op hetzelfde podium
00:56Hij vroeg om de wereld, ik om boodschappen
01:55Martin Garrix sprint naar het podium
03:28Prerecorded set en wat het publiek wil
06:14Waarom laag mikken veilig voelde
08:45Jij bepaalt je eigen plafond
09:44Hoe famous worden eruitziet voor jou
11:25Pauls eigen muziek en de gemiste kans
Doe de gratis scorecard

Lees het blogartikel

Waarom bescheidenheid je omzet verwoest

Shownotes

Kernboodschap

Laag mikken is veilig, maar het kost je meer dan je denkt. Paul Veth speelde back-to-back met Hardwell. Hardwell vroeg om de wereld. Paul vroeg om de huur. Ze kregen allebei precies wat ze vroegen.

Wat je hoort

  • Hoe het zien van een Martin Garrix-clip op TikTok deze aflevering uitlokte
  • Waarom commentaar op een prerecorded set iets wezenlijks blootlegt over hoe mensen succes afstraffen
  • Het verschil tussen bescheidenheid en zelfbeperking, en wat dat kost
  • Waarom zichtbaarheid voor ondernemers geen keuze is, maar een verplichting
  • Hoe Pauls eigen muziekcarrière als spiegel werkt voor dit inzicht

Belangrijkste inzichten

Je plafond is wat je jezelf toestaat

Wie zegt 'ik wil gewoon de huur betalen' kan niet aangevallen worden. Maar hij kan ook nooit de wereld bereiken. Veiligheid en impact sluiten elkaar uit.

Zichtbaarheid is een verplichting

Als jij de oplossing hebt voor een probleem dat iemand heeft, en je laat je niet zien, weet die persoon niet dat de oplossing bestaat. Dat is geen bescheidenheid, dat is je klant in de steek laten.

Aanvallen horen bij bekendheid

Hardwell wordt aangevallen. Martin Garrix wordt aangevallen. Dat hoort erbij. De mensen die commentaar leveren, zijn zelden je klanten. Ze scrollen door en zijn al verder voor jij de notificatie ziet.

Referenties in deze aflevering

  • Hardwell, dj en producer, nummer één dj ter wereld geweest
  • Martin Garrix, dj en producer
  • Robbie Williams, artiest
  • Olivia Rodrigo, artiest
  • Veth Music, platenlabel van Paul Veth

Onderwerpen

laag mikken ondernemerzichtbaarheid verplichtingHardwell Paul Vethplafond ondernemerbescheidenheid vs zelfbeperkingbekendheid opbouwenDJ carrière lesidentity first marketingondernemer mindsetklanten bereiken

Volledig transcript

Bekijk volledig transcript
0:00
0The number one DJ and I started at the same place. The difference wasn't talent. He asked for the world. I asked just to pay the rent. That's it.
0:10
0It's just a mindset game and that's crazy because a lot of entrepreneurs are falling for the same trap and it feels like, yeah, maybe this is a humble opinion, but it's killing your cash flow. It's really like that. I'm talking about Hartwell. Hartwell and I played together. We were together on stages.
0:31
0I played before him, after him, back to back with him and he said on television when he was 16 years old, I want to become the number one DJ in the world. And I always told people, no, no, no. For me, it's enough when I can pay the rent and do some grocery shopping. That's it. We both got what we asked for.
0:56
0He asked for the world, I asked for groceries. And I made this mistake and later I understood why I made this mistake. And for you as an entrepreneur, it's a really important thing to reflect on for yourself because a lot of people will tell you it's arrogant when you tell people, okay, I want to become famous or I want to become rich or I want to become the number one in, it doesn't matter, your branch. Everything can be seen as arrogance. And why I made this video is I was watching, I was scrolling on TikTok to to understand the TikTok algorithm and sometimes it's it's just boring when I'm waiting and I'm falling for the trap to scroll on TikTok, to be honest.
1:55
0And I was scrolling on TikTok and I saw a video of Martin Garrix and it was amazing. It was he he started the intro and he was watching a very nice horizon, very nice view at the festival. I don't know which it was, maybe Coachella. And he was big on screen and then suddenly he turned into the camera and he was walking towards the stage. But suddenly, he understood, okay, I'm too late for the drop.
2:24
0So he had to sprint to the stage and he was just in time sprinting on stage for the first drop to hit and to party with the people. Excuse me. And he told us, okay, so this moment was a very important moment for him because it was such a beautiful moment and suddenly he he was on to everything. He was I I I think he was finally switched on at that moment. First, was relaxed and then suddenly he switched something on.
3:02
0It's like the artist focus and bam, there he was. But in the comments, I saw someone said, okay, you were just in time to jump and shout on a pre recorded set. And I'm like, oh, you you really don't understand. And a lot of people don't understand how DJs work. And, yeah, there are people using prerecorded sets.
3:28
0But still, if you can do it better than that DJ with a prerecorded set, be my guest and just take your place at the stage. Because you can be mad at prerecorded set, but to be honest, if DJs are playing live and they don't do a better job than other DJs using a prerecorded set. Okay. Maybe you don't earn the place on the stage because why are people going to a festival or to the club? They want to be entertained.
4:07
0So if they are entertained, the result is there. And really, I don't care how you get to the result. If people want to be entertained, that's a problem because they are sitting at home and they are like, okay, I want to be entertained. Okay, you can go to Robbie Williams because he's the king of entertainment. He he just told told me he's the king of entertainment, so he is.
4:34
0Or you go to somewhere else to to go karting, to go on a quality date night with your partner or you go to a festival. And if you choose this festival and you go to the festival and there you got entertained, it really doesn't matter how you got entertained. It doesn't matter. And why I got mad is because I know Martin Garrix Garrix is a really good musician. He is an artist.
5:05
0He can play the guitar, he can play piano, he can produce really, really great music. He he does it himself. Of course, he gets help. All artists get help. All people get help.
5:20
0You as well. So sorry, I'm not mad at you because you are probably the entrepreneur who thinks the same way on the other side. You you don't receive the credits you earn because I want to make the switch, but this command like it's a pre pre recorded set, I'm like, okay, yeah, so go do a better job yourself and don't pitch on people who are doing a great job in making music, in entertaining people, in making memories for people, making connections. I was a DJ and producer myself and that was my main goal to give people a nice time. Sometimes they have a lot of problems and they step out of the problems and have a good time or they create new memories, new connections, goosebumps all over the place.
6:14
0It's amazing. But the the prerecorded set thing make me think and I'm like, okay, yeah. That's what made me decide and that was my mistake to say, okay, I just want to pay the rent. Because one thing, and I I want you to reflect on this, it was safe. Because if you say, oh, no, no.
6:38
0I just want to pay rent, is nobody going to attack you. They are like, oh, good for you. You're not arrogant. You you you don't think you're the best. No.
6:52
0You're just a guy playing music and he just wants to pay rent. That's that's fine. You cannot get attacked. But if you are Martin Garrix or Hartwell or a lot of other artists now in Belgium, have Paul Veth: Great, great artist, really amazing. Or Olivia Rodrigo, great artist.
7:17
0They got they get attacked. They are really amazing artists, not for everyone and that that's amazing. That's what you want as an entrepreneur as well. You want to be there for a group and you want to be famous for that group because, to be honest, when you are famous, it's much easier to get customers than when you're not famous. When you just say, oh, I just want to pay the rent and I don't want people to see me.
7:46
0I don't want to be visible online. I don't want to post a lot because then people think something about me. News flash. A lot of people probably don't think something about you. The people you have a solution for as a product or service, they think in a good way about you and the people who don't need to can think in a bad way about you, but probably they have so many things in their own lives they not they are not even thinking about you.
8:20
0Even not when they post something under your post. Because for them it's like, hey, you're you're you're jumping on a prerecorded set. Bam. Next. And they are just replying to every post they see because their algorithm gives them the the things they hate so they can hate upon this algorithm.
8:45
0That's what they do. So it's really funny but I want you to think, okay, you hit the ceiling because of what you allow yourself. Because it's not humble to say, okay, I'm aiming low. It's just costing you money and it's costing your potential customers your solution. Because you have a solution for for a problem your potential customer has.
9:16
0So it's your obligation to let them know you are there. Because if you don't let people know you exist, how can they know your solution exist? They don't. So what is it for you to be maybe maybe it's even a great idea to think, how can you be famous? Like known in your whole country or in the whole world?
9:44
0What does it take and what does that mean for you in the good way and in the bad way? Just think about these things because if you think about it and you see it for what it is, Yeah. It's just like that and then you can focus on the good things it will give you. So don't make my mistake because of safety. You're an entrepreneur.
10:10
0You don't want to play safe. You want to go on an adventure. You want to help people, a lot of people. That's why you are an entrepreneur. That's why you built this skill set you have and created this service or product.
10:27
0That's what you own. That's what you have to give to people and and when you are famous like Hartwell is, it's much more easy to give it to a lot of people. For me, it's really hard to give people my music. There's still music from me on Spotify. If you look for my name, can find it.
10:49
0It's not great music. It's these are not the best songs, but a few of them could be larger. They could do better. A lot of them, especially one, it took me two years to finish it and because of that, I even was too late because at that moment, the music business, the the genre switched a little bit. So that record was good for two years before, not two years when it was released.
11:25
0So there are a few good songs I produced and they could do better when I thought, okay, let's make myself famous. And not not myself as a person, just the artist I was. And at that moment, it comes to marketing and branding. How do you want to position yourself? And that's really an important thing to think about and to look into the mirror and ask yourself, okay, am I trying to be humble?
12:00
0If yes, stop it. Don't be humble.

Veelgestelde vragen

Wat is het verband tussen Hardwells carrière en ondernemerschap?

Hardwell en Paul Veth speelden op dezelfde podia. Het verschil was niet talent, maar ambitie. Hardwell zei op zijn 16e dat hij de nummer één dj ter wereld wilde worden. Paul wilde de huur betalen. Ze kregen allebei precies wat ze vroegen. Dat patroon herkennen ondernemers direct in hun eigen bedrijf.

Waarom is laag mikken gevaarlijk voor een ondernemer?

Laag mikken voelt veilig omdat je niet aangevallen kunt worden. Maar wie zichzelf onzichtbaar houdt, ontneemt klanten de oplossing die ze nodig hebben. Dat is geen bescheidenheid, dat kost je omzet, bereik en impact. Het plafond dat je ervaart is het plafond dat je jezelf oplegt.

Hoe ga je om met negatief commentaar als je zichtbaarder wordt?

Aanvallen horen bij bekendheid. De mensen die commentaar leveren zijn zelden jouw klanten. Ze reageren automatisch op alles wat hun algoritme hen voorschotelt en zijn al doorgescrold voor jij de melding ziet. Richt je aandacht op de groep die jouw oplossing wél nodig heeft.

Wat heeft een prerecorded dj-set te maken met ondernemen?

Het publiek wil vermaakt worden. Of dat via een live set of een prerecorded set gebeurt, maakt voor de beleving niets uit. Voor ondernemers geldt hetzelfde: klanten willen hun probleem opgelost zien. Hoe jij dat precies doet is minder belangrijk dan dat het resultaat er is.

Hoe weet je of je bescheiden bent of jezelf klein houdt?

Stel jezelf de vraag: hou ik me klein omdat ik het resultaat al heb, of omdat ik bang ben voor wat mensen zeggen als ik groter mik? Bescheidenheid komt na succes. Jezelf klein houden uit angst voor aanvallen is een andere beweging, en die kost je klanten en geld.

Clips uit deze aflevering

Don't make my mistake because of safety39s

Don't make my mistake because of safety

You don't want to play safe. You want to go on an adventure. You want to help people, a lot of peopl

It's your obligation to be visible28s

It's your obligation to be visible

they get attacked. They are really amazing artists, not for everyone and that that's amazing. That's

Aiming low is costing you money38s

Aiming low is costing you money

want to pay rent, is nobody going to attack you. They are like, oh, good for you. You're not arrogan

The #1 DJ and I started at the same place32s

The #1 DJ and I started at the same place

The number one DJ and I started at the same place. The difference wasn't talent. He asked for the wo

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Discussie

De content stelt dat laag mikken bescheiden lijkt maar je klanten, impact en geld kost. Herken je dat je ooit te klein hebt gevraagd, niet uit eerlijkheid maar uit onzekerheid? Wat was het moment waarop je doorkreeg dat jouw plafond door jezelf was gebouwd?

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