Hardwell Vroeg om de Wereld, Ik om Boodschappen
Laag mikken voelt bescheiden, maar kost je klanten, impact en geld. Vraag om de wereld, niet om huur.
“Hij vroeg om de wereld. Ik vroeg om boodschappen. We kregen allebei wat we vroegen.”Uit het gesprek
Waarom bescheidenheid je omzet verwoest
Paul Veth stond op dezelfde podia als Hardwell, in dezelfde scene, aan het begin van hetzelfde traject. Hardwell zei op zijn zestiende op televisie dat hij de nummer één dj ter wereld wilde worden. Paul Veth zei dat hij genoeg had als hij de huur kon betalen en boodschappen kon doen. Ze kregen allebei precies wat ze vroegen. Hardwell vroeg om de wereld. Paul vroeg om boodschappen.
Lees het artikel →“Bescheidenheid kost je geen arrogantie. Het kost je omzet en je potentiële klanten hun oplossing.”Paul Veth

Paul Veth Hardwell and I played on the same stages. Back to back. Before him. After him. Same rooms, same crowds. And when he was 16, he went on television and said: "I want to become the number one DJ in the world." I told people: "For me, it's enough when I can pay the rent and do some grocery shopping. That's it." We both got what we asked for. He asked for the world. I asked for groceries. I thought I was being humble. I wasn't. I was being safe. Because if you say "I just want to pay the rent," nobody attacks you. Nobody goes: "Who do you think you are?" You're just a regular guy, playing music, staying in his lane. Safe. And that was my mistake. It's not humble to aim low. It's just costing you money. And it's costing your potential customers your solution. The people you have a solution for, they need to know you exist. If you don't let people know you exist, how can they know your solution exists? They don't. I scrolled past a Martin Garrix clip the other day. He's sprinting to the stage, just in time for the first drop, switching from relaxed to fully locked in. And bam, there he was. Someone in the comments wrote: "You were just jumping on a pre-recorded set." I got frustrated. Because I know what Martin Garrix actually is. He plays guitar, piano, produces at a level most people can't touch. But that comment, that's the same energy that kept me small. The fear of someone saying that about you. The fear of the comment under your post. News flash: a lot of people probably don't think anything about you. Their algorithm gives them the things they hate, so they can hate on the algorithm. They move on in seconds. You don't have to live smaller because of them. You hit the ceiling because of what you allow yourself. It's a mindset game, and that's crazy because a lot of entrepreneurs are falling for the same trap. Look in the mirror and ask yourself honestly: am I trying to be humble right now? If yes, stop it. Don't be humble. You built a skill set. You built a product or a service. You own something real. If you don't let people know you exist, how can they know your solution exists? I still have music on Spotify. A few of those songs could have been larger. One of them took me two years to finish, and by the time it came out, the genre had already shifted. It was good two years before the release, not two years after. Don't make my mistake out of safety. You're an entrepreneur. You don't want to play safe. He asked for the world. I asked for groceries. We both got what we asked for. P.S. Every expert has one bottleneck that keeps their best work invisible. This scan names yours, and the first move to fix it: https://identityfirstmedia.com/expert-scan DM me if you want to talk through what yours looks like.

Paul Veth Hardwell and I started in the same place. Same stages, same scenes. He said he wanted to be the number one DJ in the world. I said I just wanted to pay the rent and do some grocery shopping. We both got exactly what we asked for. That's it. It's just a mindset game. And it's costing a lot of entrepreneurs their ceiling. Playing small feels safe because nobody attacks you, nobody calls you arrogant, and nobody comments under your post. But nobody hires you either, and the people who actually need your solution have no idea you exist. You built something real. A skill set, a product, a service that solves a genuine problem. Your potential customers have that problem right now. If they can't find you, that's on you, and that's a cost they pay too. Fame in your niche isn't arrogance. It's how your solution reaches the people it was built for. Hardwell didn't get humble. He got everywhere. Don't make my mistake out of safety. P.S. Every expert has one bottleneck that keeps their best work invisible. This scan names yours, and the first move to fix it: https://identityfirstmedia.com/expert-scan DM me if you want to talk through what yours looks like.
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