Stop met Processen Bouwen voor Problemen die er Niet Zijn

Paul Veth Last week I tried to switch from gas to induction cooking. Simple enough. But the company told me: first the plumber, then wait, then call the power company, then maybe days or weeks before I can cook again. No overlap, no flexibility. Just the process. The process was built to solve something real at some point. But somewhere along the way, it stopped serving the problem and became the thing everyone protects. Teams get built around it. Employees optimize it. Customers adapt to it. And nobody stops to ask: do we even need this? Elon found a whole division at Tesla working on noise reduction that wasn't necessary. The noise reduction team ran a test with and without their solution. It didn't matter. The entire team, gone. Because they were solving a problem that wasn't there. Entrepreneurs are wired to find problems. That's the crazy loop: you go looking for problems, you build solutions, and then you spend years optimizing solutions that were never necessary. Find the one thing you want to do for your customers. Then kill almost everything standing between that thing and them.

Paul Veth Entrepreneurs are wired to find problems. That's the skill. But that same wiring makes you go looking for problems that aren't there. And once you build a solution, the solution needs optimizing. Now you've got a team, a process, a budget, all running on a problem your customers never actually had. That's the crazy loop a lot of entrepreneurs are in. Before you optimize anything, ask one question: does this problem actually exist for the customer? Start there. Kill what doesn't belong. The one thing you want to do for your customers should never be buried under the weight of solutions nobody asked for.