Aflevering #511
Hoe Je Wekelijks Content Maakt Zonder Ideeën
Vraag AI naar de tien meest gestelde vragen in jouw branche en neem de antwoorden op. Dat is je content voor weken.
13 min
Video en audio in het Engels
Belangrijkste inzichten
- Verschuif je denkwijze: de content die je maakt is voor je potentiële klant, niet voor jezelf. Jij kent de antwoorden al, zij niet.
- Vraag elk AI-model naar de tien meest gestelde vragen in jouw branche en neem de antwoorden op in je eigen stem. Dat is je content.
- Beperk je tot vijf tot zeven vaste onderwerpen en herhaal die. Herhaling zorgt voor herkenning bij mensen én bij AI-modellen.
- Druk op record. Video als dat kan, audio als dat comfortabeler is. Begin met content voor één week en kijk na drie maanden wat werkt.
- AI genereert geen content voor je, het verandert alleen de vorm. Jij blijft altijd de bron.
Tijdstempels
00:00Waarom ondernemers vastlopen bij content
01:02De denkfout die je moet corrigeren
02:57Waarom virale content en concurrenten je blokkeren
03:40De methode: veelgestelde vragen als contentstrategie
05:25Hoe Identity First Media één video omzet in een week aan content
06:31AI genereert niets, het verandert alleen de vorm
10:58Vijf tot zeven onderwerpen op herhaling
11:56Hoe herhaling leidt tot AI-aanbevelingen
Shownotes
Kernboodschap
Ondernemers die vastlopen bij content maken één fundamentele denkfout: ze beoordelen hun eigen onderwerpen alsof ze de doelgroep zijn. Paul Veth legt uit hoe je die denkfout corrigeert en daarna direct aan de slag gaat met een eenvoudige methode die werkt.
Wat je hoort
- Waarom je content niet voor jezelf is en wat er verandert als je dat echt begrijpt
- Waarom het bekijken van virale content en concurrenten je denkruimte verkleint
- De concrete vraag die je aan elk AI-model kunt stellen om direct een lijst met bruikbare onderwerpen te krijgen
- Hoe Identity First Media één video van tien minuten omzet in content voor een hele week, inclusief LinkedIn-posts, carrousels, blogartikelen en podcasfragmenten
- Waarom vijf tot zeven onderwerpen op herhaling meer oplevert dan driehonderdvijfenzestig verschillende posts per jaar
- Hoe herhaling zorgt dat AI-modellen jou gaan herkennen, citeren en aanbevelen
De methode in één zin
Vraag een AI-model naar de tien meest gestelde vragen over bedrijven zoals het jouwe, neem de antwoorden op in je eigen stem, en post. Tien vragen is tien weken aan content.
AI-vindbaarheid en je website
Paul Veth legt uit dat herhaling van dezelfde vijf tot zeven onderwerpen de basis is voor AI-aanbevelingen. Een goed gestructureerde webpagina met een duidelijke servicepagina, inclusief prijsinformatie, helpt AI-modellen te begrijpen wat jij aanbiedt. Dat is de voorwaarde om aanbevolen te worden in AI-gesprekken van potentiële klanten.
Over Identity First Media
Identity First Media van Paul Veth is het systeem dat één video automatisch omzet in content voor alle kanalen. AI genereert daarbij niets vanuit zichzelf. Het verandert alleen de vorm van wat de ondernemer al heeft gezegd. De ondernemer blijft de bron.
Onderwerpen
content maken als ondernemercontentideeën voor ondernemersAI voor contentcreatieIdentity First Mediaveelgestelde vragen branchecontentstrategie herhalingAI-vindbaarheid ondernemerpodcast content strategie
Volledig transcript
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0:00
0If you are struggling making content, this is for you. I know it can be very hard. You as an entrepreneur, you know you have to make content. You have to be visible out there, not only on your website weekly, but also on your social channels weekly. So it's very important and you know this, but you are struggling a lot and a lot of entrepreneurs are struggling and it's not necessary.
0:26
0I'm going to make it very easy for you because I know a lot of entrepreneurs nowadays ask AI, give me a list of topics about what do I need to talk Or is this maybe a topic I need to talk about? Or is this maybe a topic? And what does AI? It spits out a list with topics and you can talk about every topic, but when you read the topics you are like, it's not for me, it's not working for me. And I know this, but first you have to shift in your mind.
1:02
0You have to take this shift and after you take this shift, will be much easier for you to think about the right things instead of the wrong things. So what you have to shift in your mind is this, you are not making content for your own mirror. Because when you think about content and about making content, it's very easy for you to think about, okay, but I find it boring when I talk about this or I find it not necessary to talk about this. And when you are thinking in that way, are thinking about content you want to consume, but your potential customer is a different kind of person than you are. It's logical, but you don't think about it when you start to make content, because a lot of people start to think about making content and then automatically, unconsciously think about it.
2:06
0Okay, what if I read this? Is this good for me or not? And I'm not talking about the quality because the quality needs to level your own bar. You have to make the right quality. So if you are reading or watching your own content, have to think about, Okay, that quality is good, but the topics what you are talking about is not for you because you already know what you are going to say.
2:36
0So for you it's not informative. It's not good or nice to watch. You already seen it, you are living it. So that's the first thing you need to do. You have to understand that the content you are making is not for you, but it's for your potential customer.
2:57
0And if you really understand this, it really shifts your mind. And then after that, when you shifted your mind, still the list can be boring AI spits out. I know this. And a lot of people are stuck because they are going to watch viral content IDs or videos from competitors and you are like, yeah, but I don't like to talk about this or yeah, but I hate it how they say it. It's really messing up your mind because at that moment when you start to watch viral content or content from competitors, your mind is narrowed and you don't see your own options anymore.
3:40
0So here's the best thing you can do to help you gain traction. And after you gained traction the first two to three months, then you can do it all over again and start repeating what works, because at that moment you start to have data. And when you have data, it's easy because then you can have a look at three months of content and you say, okay, this is working, that's not working, this is working and what's working, you double down on it. It's just like that. Okay, what's the most important thing you can ask AI is just this and it almost doesn't matter if you feed it information about yourself, you just ask this and you have to switch on web search if you don't have that automatically turned on.
4:34
0Ask this. What are the frequently asked questions about your business? And not only your business, the name of your business, but your the category of your business or your branch of businesses. The part of the business you are running. The solution you are selling.
4:58
0So ask that question. What are the 10? Ask a number of 10 frequently asked questions. And at that moment you just have a list with questions and what you can do in your content is just read out loud the first question and then you say great question and then you will answer it just in your own voice. And that's content.
5:25
0That's amazing because if you do it like this with a video recording or if you are too scared or you find it not comfortable to do it on video, just use audio, use your phone and speak into the mic. And if you answer that question, you already have a lot of content, especially for one day, and if you post one times a week, it's great. For me, I'm working with my own system from Identity First Media, so one video from ten minutes, only ten minutes talking about one question generates content for the whole week. And yes, our system does it so you can post every day on every channel. But for you, if you don't use our system, can ask AI to filter your tone of voice, to use the lexicon, use this word, make a lexicon from my own words, and then it just transforms your audio video into pieces of content.
6:31
0I always say AI doesn't create content. Yeah, it can can do that, but not for you because you are an entrepreneur, you are very you are credible in what you do. You are an expert. So if you put in the content, AI doesn't create content. No, just transforms your content.
6:54
0It's just you in another form, it can transform it in a LinkedIn post, Instagram post, blog article, carousels, inside cards. Maybe in short, if you record a video. Everything is possible, it just changes form. So for me, for example, it can look like this. For Identity First Media, a lot of times I asked people ask me the question, you not afraid AI is generating slob content for you?
7:27
0And I say, yeah, great question. I know where it comes from because AI generates a lot of slob, but I just gave you the answer already, our AI agents are not creating the content. No, it just transforms the content. So you only have to upload one video, just like I'm doing right now, and our AI agents are transforming this video into, like I say, all the TikTok carousels, the short video clips, the LinkedIn posts, everything, even YouTube shorts, blog article, podcast, everything. And it just changes the form.
8:09
0So all the data I'm inserting is still the same, it's the same data. AI is not generating anything. It's not making up stuff. No, because I am the source, I am the input source for AI and AI just changes the form. So this is one question.
8:33
0I can talk about this for ten minutes and explain a little bit more about it, but I'm not doing this for this video because this is a video about you worrying about struggling with content. But this is just one example, one question, and I can talk about it for ten minutes and explain how our AI agents make sure you are not perceiving this as AI content. I can explain that. I can explain why I believe in this way of working. I can explain why it's helpful for you to do this.
9:09
0So you see out of one question you can think about, okay, what can I talk about? All the things you can talk about, one question in one answer, and if you give this answer in ten minutes, then you have content for the whole week. So that's that's just how I do it and that's just how you can do it as well. So just ask any AI model, ask what are the frequently asked questions for businesses like my business and then you just record the answers and so you make content. If you have 10 questions, like I said, you have answers for ten weeks, so you can ask for three more or you can think of some content for yourself, because when you start generating content, come up with ideas for yourself, because you walk outside, you talk to customers and suddenly content topics pop up and you just start recording it and sharing it and then after thirteen weeks, three months, you have all the data, you see what works, what's not working and whatever works, you double down on it.
10:22
0And that's it. That's how you start making content and how you can keep generating content, because you don't have to you don't have to think about a new piece of content every day for three hundred sixty five days a week. That's that's not working for you because you just want to help your customers solving their problems with your service or with your product. That's it. And people are not going to recognize you if you talk about three sixty five different things in a year.
10:58
0People want to hear from you maybe about five to seven topics. That's it. And you just have to repeat talking about these topics. And when you repeat it, time you start talking about it, will have a different perspective around the same topic, but you talk about the same topics over and over and again and people start to recognize you and AI models start to recognize you as well. And that's amazing because at that moment people start to recognize you.
11:32
0They will start recommending you on LinkedIn. For example, I'm talking about the same things over and over again and people start tagging me underneath posts. It's it's the same thing as what AI does. AI sees, okay, you are talking about these seven topics. This potential customer is for you.
11:56
0So if someone has an AI conversation about a solution they need and you are the right person to help them, if you are talking enough about the same topics over and over again, AI will start to cite you at first and later will recommend you. It's important you have to structure your own website in the right way so AI models can read it, but also can see and understand what your services are. Very important for AI recommendations. Have a services page on your website and laid out when you have pricing, put it in the services tabs and AI will start to recommend you, but not if you start to talk about 300 different things. It's about seven things on repeat and you can find the topics by asking the most frequently asked questions on any AI model about businesses like your business.
13:00
0That's it. And just start, just press record. Do it with the video, with a simple mic, and if you don't feel comfortable posting the video yet, just use the audio and make sure you have content for one week.
Veelgestelde vragen
Hoe bedenk ik als ondernemer onderwerpen voor mijn content?
Vraag een AI-model naar de tien meest gestelde vragen over bedrijven zoals het jouwe. Neem de antwoorden op in je eigen stem. Tien vragen levert tien weken aan content op. Je hoeft zelf niets te verzinnen, de vragen komen uit de markt.
Hoe vaak moet ik content posten om herkend te worden?
Één keer per week is een goed startpunt. Beperk je daarbij tot vijf tot zeven vaste onderwerpen en herhaal die. Herhaling zorgt voor herkenning bij je doelgroep én bij AI-modellen die jou gaan citeren en aanbevelen.
Maakt AI mijn content voor mij of niet?
AI genereert geen content voor je. Het verandert alleen de vorm van wat jij al hebt gezegd. Jij blijft de bron: één opname in je eigen stem levert via AI een LinkedIn-post, blogartikel, carrousel of podcastfragment op. De inhoud is altijd van jou.
Ik vind het niet prettig om video op te nemen. Wat kan ik doen?
Gebruik dan alleen audio. Spreek je antwoord in op je telefoon via de microfoon. De inhoud is wat telt. Begin met audio als dat comfortabeler voelt en schakel over op video als je daar klaar voor bent.
Wanneer weet ik welke content echt werkt voor mijn bedrijf?
Na drie maanden consistent posten heb je genoeg gegevens om te zien wat werkt en wat niet. Wat werkt, versterk je. Wat niet werkt, schrap je. Zo bouw je een contentstrategie op basis van echte resultaten.
Clips uit deze aflevering
31sAI Doesn't Create Your Content, It Transforms It
That's that's not working for you because you just want to help your customers solving their problem
40sStop Making Content for Yourself
it's very important and you know this, but you are struggling a lot and a lot of entrepreneurs are s
35sHow AI Starts Recommending You
Very important for AI recommendations. Have a services page on your website and laid out when you ha
37sWhy 365 Topics a Year Is Killing Your Brand
I'm talking about the same things over and over again and people start tagging me underneath posts.
44sOne Question = One Week of Content
just you in another form, it can transform it in a LinkedIn post, Instagram post, blog article, caro
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Het idee om AI te vragen naar de tien meest gestelde vragen in jouw branche klinkt simpel, maar de uitvoering ligt voor iedereen anders. Welke vraag uit jouw vakgebied zou jij als eerste opnemen, en waarom juist die?
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