Je Eigenaardigheid Wint Klanten

Paul Veth Your perks will win you clients. There, I said it. The strange thing you do in your free time, the book series nobody else reads, the diet that gets you weird looks at the gym: that's your marketing. You just have to bridge it. Pick one perk this week and ask yourself what you can connect it to that actually helps your potential customer.

Paul Veth I love watching strange accounts. The nerdy guy talking flat on camera with a million followers. The Dutch Carnivore who cycles everywhere and only eats meat and looks like a scientist doing it. These are not your usual suspects, not the Codie Sanchezes and Dan Martells everyone tells you to model yourself after. They're strange, and strange is what makes me keep watching. You don't have to be the most charismatic person or the best-dressed person. It can be, if that's who you want to be. But you don't want to be him. You don't want to be me. You want to be you. For me that's the jaguar I've loved since I was a kid, fantasy books stacked in three bookshelves plus boxes upstairs, and training alone the way nobody else in the gym does. Find three to five things about yourself that feel a little unusual. Talk about them. Connect them back to what actually helps your customer. You look more human that way, and people want to know more. Don't be normal. Be a little bit crazy. P.S. Want one system for your website, podcast, mail automation, course builder etc.? Let's talk! Stuur me een DM.