What I build
Paul Veth builds companies that raise human potential by combining identity and technology. Every company follows the same philosophy: identity first, AI first.
Every company, the same core
One philosophy. Multiple domains. Every company I build starts with who you are, amplifies that with technology and scales without losing the identity.
Identity First Media
A media company on your own domain. One recording a week becomes an article, a podcast episode, clips, email and courses, in your voice. The domain, the archive and the audience are yours.
- For:
- Experts, coaches and founders whose thinking is the business
- Result:
- A media company that is yours. Your archive grows every week without you having to write all of it, and because it sits on your own domain and is machine readable, search engines and AI systems can quote from it.
Identity First Marketing
Become the expert that AI systems recognize. We position you so ChatGPT, Perplexity and Gemini name you as the authority in your field.
- For:
- Experts, coaches and consultants with 5-15 years of experience who are invisible to AI systems
- Result:
- AI systems recognize and cite you as the authority in your field. Your expertise becomes findable the moment your ideal client asks for it, and your visibility compounds with every publication.
SolarPunkLab
Solarpunk, with the math done. A simulation lab that honestly computes self-sufficient neighbourhoods: energy, water and community in one balance that has to close.
- For:
- Residents, cooperatives, municipalities and developers
- Result:
- Living lab, publishing weekly
Why one person builds multiple companies
Map who you are
Scientifically. No assumptions, no templates. Personality, values, drivers, the way you think. That is the foundation.
Let technology do the heavy lifting
AI amplifies what only you have. Scale, speed, pattern recognition. The technology doesn't replace you. The technology makes you bigger.
Scale without losing the identity
Most systems lose the person when they grow. What starts personal becomes generic. That works differently here. The identity stays intact. At every scale.
Frequently asked questions
How do the companies relate to each other?
They share the same philosophy. Every company applies the principle 'identity first, AI first' to a different domain: Identity First Media to media, SolarPunkLab to self-sufficient communities, Kephas First to clothing. The philosophy is the common foundation.
Can I have Paul build something?
Yes. From your idea to an application that is live, at a fixed price and with a fixed timeline, in your own systems. Tell him what you want to build at paulveth.com/en/build. You will hear whether it clicks.
Is Identity First Media available yet?
Yes. Identity First Media is live, with paying customers. You can sign up at identityfirstmedia.com.
Why does one person build multiple companies?
Because the same philosophy works across multiple domains. The insight that potential starts with identity applies just as much to entrepreneurs as it does to communities and what you wear. Each domain deserves its own product, fully tailored to that audience.
Stay up to date with what I'm building.
I share weekly through my podcast and newsletter how I think about entrepreneurship, identity and technology. No tips. No hacks. How I see it.