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Episode #80

Stop Making Content for Your Own Mirror

Ask AI for your industry's top 10 FAQs, record your answers, and repeat five to seven topics until people and AI models both recognize you.

13 min
Listen on:SpotifyApple PodcastsYouTube

Key takeaways

  • Stop making content for your own mirror. Your potential customer is a different person than you are, and what feels obvious to you is new information to them.
  • Ask any AI model for the top 10 frequently asked questions in your business category. One question, answered in your own voice for ten minutes, gives you content for the entire week.
  • Watching competitor content or viral videos narrows your thinking. It messes up your mind and makes you stop seeing your own options.
  • AI does not create your content, it transforms it. You are the input source. One video becomes posts, articles, carousels and clips. The data stays the same, only the form changes.
  • Repeat five to seven topics consistently. That repetition is what makes people recognize you and what makes AI models start citing and eventually recommending you.

Timestamps

00:00Why entrepreneurs struggle with content
01:02The mindset shift: stop making content for your own mirror
02:57Why watching competitor content narrows your thinking
03:40The one question to ask any AI model
05:25One answer, content for the whole week
06:54AI transforms content, it does not create it
10:58Five to seven topics on repeat
11:56How AI models start citing and recommending you
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Read the blog article

How Do You Stop Struggling to Come Up With Content Ideas?

Show notes

What This Episode Is About

Paul Veth addresses one of the most common blocks for entrepreneurs: struggling to make content consistently. The core shift is straightforward. You are not making content for your own mirror. Your potential customer is a different person than you are, and the topics that feel boring or obvious to you are exactly what they need to hear.

The One Question to Ask Any AI Model

Paul's starting point for any content strategy is a single prompt: ask any AI model for the top 10 frequently asked questions about businesses in your category. Turn on web search. Get the list. Then record yourself answering each question in your own voice. That's content. One question, one ten-minute answer, content for the full week.

  • 10 questions equals roughly 10 weeks of content
  • No need to invent topics from scratch
  • After 3 months you have real data on what works, then double down on it

Why Watching Competitors Narrows Your Thinking

When you start watching viral content or competitor videos, your mind narrows. You stop seeing your own options. Paul's advice: skip that entirely. Your starting point is your customer's questions, not someone else's format.

AI Transforms Content, It Does Not Create It

Paul makes a clear distinction at the core of Identity First Media: AI agents do not generate content. They transform it. You are the input source. One video becomes LinkedIn posts, carousels, blog articles, podcast episodes, short clips. The data stays the same. The form changes. That's the difference between AI-generated slop and content that still sounds like you.

Five to Seven Topics on Repeat

People do not recognize you because you talk about 365 different things in a year. They recognize you because you talk about the same five to seven topics over and over, each time from a slightly different angle. The same mechanism that makes people tag you on LinkedIn is what makes AI models start citing you, and eventually recommending you. Consistency of topic is the strategy.

Key Practical Steps

  • Ask any AI model for the top 10 FAQs in your business category
  • Record your answers, video or audio, one question per recording
  • Post once a week to start, build data over 3 months
  • Structure your website with a clear services page so AI models can read and understand what you offer
  • Repeat your core topics until both people and AI recognize you for them

Topics

content strategy for entrepreneurshow to make content with AIfrequently asked questions contentIdentity First MediaAI content transformationcontent consistencyentrepreneur content marketingAI recommendationsrepeat topics strategycontent for small business

Full transcript

View full transcript
0:00
0If you are struggling making content, this is for you. I know it can be very hard. You as an entrepreneur, you know you have to make content. You have to be visible out there, not only on your website weekly, but also on your social channels weekly. So it's very important and you know this, but you are struggling a lot and a lot of entrepreneurs are struggling and it's not necessary.
0:26
0I'm going to make it very easy for you because I know a lot of entrepreneurs nowadays ask AI, give me a list of topics about what do I need to talk Or is this maybe a topic I need to talk about? Or is this maybe a topic? And what does AI? It spits out a list with topics and you can talk about every topic, but when you read the topics you are like, it's not for me, it's not working for me. And I know this, but first you have to shift in your mind.
1:02
0You have to take this shift and after you take this shift, will be much easier for you to think about the right things instead of the wrong things. So what you have to shift in your mind is this, you are not making content for your own mirror. Because when you think about content and about making content, it's very easy for you to think about, okay, but I find it boring when I talk about this or I find it not necessary to talk about this. And when you are thinking in that way, are thinking about content you want to consume, but your potential customer is a different kind of person than you are. It's logical, but you don't think about it when you start to make content, because a lot of people start to think about making content and then automatically, unconsciously think about it.
2:06
0Okay, what if I read this? Is this good for me or not? And I'm not talking about the quality because the quality needs to level your own bar. You have to make the right quality. So if you are reading or watching your own content, have to think about, Okay, that quality is good, but the topics what you are talking about is not for you because you already know what you are going to say.
2:36
0So for you it's not informative. It's not good or nice to watch. You already seen it, you are living it. So that's the first thing you need to do. You have to understand that the content you are making is not for you, but it's for your potential customer.
2:57
0And if you really understand this, it really shifts your mind. And then after that, when you shifted your mind, still the list can be boring AI spits out. I know this. And a lot of people are stuck because they are going to watch viral content IDs or videos from competitors and you are like, yeah, but I don't like to talk about this or yeah, but I hate it how they say it. It's really messing up your mind because at that moment when you start to watch viral content or content from competitors, your mind is narrowed and you don't see your own options anymore.
3:40
0So here's the best thing you can do to help you gain traction. And after you gained traction the first two to three months, then you can do it all over again and start repeating what works, because at that moment you start to have data. And when you have data, it's easy because then you can have a look at three months of content and you say, okay, this is working, that's not working, this is working and what's working, you double down on it. It's just like that. Okay, what's the most important thing you can ask AI is just this and it almost doesn't matter if you feed it information about yourself, you just ask this and you have to switch on web search if you don't have that automatically turned on.
4:34
0Ask this. What are the frequently asked questions about your business? And not only your business, the name of your business, but your the category of your business or your branch of businesses. The part of the business you are running. The solution you are selling.
4:58
0So ask that question. What are the 10? Ask a number of 10 frequently asked questions. And at that moment you just have a list with questions and what you can do in your content is just read out loud the first question and then you say great question and then you will answer it just in your own voice. And that's content.
5:25
0That's amazing because if you do it like this with a video recording or if you are too scared or you find it not comfortable to do it on video, just use audio, use your phone and speak into the mic. And if you answer that question, you already have a lot of content, especially for one day, and if you post one times a week, it's great. For me, I'm working with my own system from Identity First Media, so one video from ten minutes, only ten minutes talking about one question generates content for the whole week. And yes, our system does it so you can post every day on every channel. But for you, if you don't use our system, can ask AI to filter your tone of voice, to use the lexicon, use this word, make a lexicon from my own words, and then it just transforms your audio video into pieces of content.
6:31
0I always say AI doesn't create content. Yeah, it can can do that, but not for you because you are an entrepreneur, you are very you are credible in what you do. You are an expert. So if you put in the content, AI doesn't create content. No, just transforms your content.
6:54
0It's just you in another form, it can transform it in a LinkedIn post, Instagram post, blog article, carousels, inside cards. Maybe in short, if you record a video. Everything is possible, it just changes form. So for me, for example, it can look like this. For Identity First Media, a lot of times I asked people ask me the question, you not afraid AI is generating slob content for you?
7:27
0And I say, yeah, great question. I know where it comes from because AI generates a lot of slob, but I just gave you the answer already, our AI agents are not creating the content. No, it just transforms the content. So you only have to upload one video, just like I'm doing right now, and our AI agents are transforming this video into, like I say, all the TikTok carousels, the short video clips, the LinkedIn posts, everything, even YouTube shorts, blog article, podcast, everything. And it just changes the form.
8:09
0So all the data I'm inserting is still the same, it's the same data. AI is not generating anything. It's not making up stuff. No, because I am the source, I am the input source for AI and AI just changes the form. So this is one question.
8:33
0I can talk about this for ten minutes and explain a little bit more about it, but I'm not doing this for this video because this is a video about you worrying about struggling with content. But this is just one example, one question, and I can talk about it for ten minutes and explain how our AI agents make sure you are not perceiving this as AI content. I can explain that. I can explain why I believe in this way of working. I can explain why it's helpful for you to do this.
9:09
0So you see out of one question you can think about, okay, what can I talk about? All the things you can talk about, one question in one answer, and if you give this answer in ten minutes, then you have content for the whole week. So that's that's just how I do it and that's just how you can do it as well. So just ask any AI model, ask what are the frequently asked questions for businesses like my business and then you just record the answers and so you make content. If you have 10 questions, like I said, you have answers for ten weeks, so you can ask for three more or you can think of some content for yourself, because when you start generating content, come up with ideas for yourself, because you walk outside, you talk to customers and suddenly content topics pop up and you just start recording it and sharing it and then after thirteen weeks, three months, you have all the data, you see what works, what's not working and whatever works, you double down on it.
10:22
0And that's it. That's how you start making content and how you can keep generating content, because you don't have to you don't have to think about a new piece of content every day for three hundred sixty five days a week. That's that's not working for you because you just want to help your customers solving their problems with your service or with your product. That's it. And people are not going to recognize you if you talk about three sixty five different things in a year.
10:58
0People want to hear from you maybe about five to seven topics. That's it. And you just have to repeat talking about these topics. And when you repeat it, time you start talking about it, will have a different perspective around the same topic, but you talk about the same topics over and over and again and people start to recognize you and AI models start to recognize you as well. And that's amazing because at that moment people start to recognize you.
11:32
0They will start recommending you on LinkedIn. For example, I'm talking about the same things over and over again and people start tagging me underneath posts. It's it's the same thing as what AI does. AI sees, okay, you are talking about these seven topics. This potential customer is for you.
11:56
0So if someone has an AI conversation about a solution they need and you are the right person to help them, if you are talking enough about the same topics over and over again, AI will start to cite you at first and later will recommend you. It's important you have to structure your own website in the right way so AI models can read it, but also can see and understand what your services are. Very important for AI recommendations. Have a services page on your website and laid out when you have pricing, put it in the services tabs and AI will start to recommend you, but not if you start to talk about 300 different things. It's about seven things on repeat and you can find the topics by asking the most frequently asked questions on any AI model about businesses like your business.
13:00
0That's it. And just start, just press record. Do it with the video, with a simple mic, and if you don't feel comfortable posting the video yet, just use the audio and make sure you have content for one week.

Frequently asked questions

What is the fastest way to come up with content topics as an entrepreneur?

Ask any AI model for the top 10 frequently asked questions about businesses in your category. Turn on web search. You get a list of real questions your potential customers are already asking. Answer each one in your own voice and you have weeks of content ready to go.

Should I watch competitor content or viral videos to get content ideas?

Paul Veth advises against it. When you start watching competitor content or viral videos, your thinking narrows and you stop seeing your own options. Start with your customer's questions instead of someone else's format.

Does AI generate the content in Identity First Media?

No. Paul makes a clear distinction: AI agents do not generate content, they transform it. You are the input source. One video becomes LinkedIn posts, carousels, blog articles and short clips. The data stays the same, only the form changes.

How many topics should an entrepreneur talk about to build recognition?

Five to seven topics, repeated consistently. Talking about 365 different things in a year means no one recognizes you for anything. Repeating the same core topics from different angles is what builds recognition with both your audience and AI models.

How does repeating topics help AI models recommend you?

When you consistently talk about the same five to seven topics, AI models start to recognize what you stand for. Over time they begin citing you when someone asks about those topics, and eventually start recommending you. A clear services page on your website accelerates this process.

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Discussion

The idea of seven topics on repeat sounds simple, but in practice a lot of creators resist it because repeating yourself feels like you have nothing new to say. Have you experienced that tension, and how did you push through it?

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