Websites zijn dood. Je hebt een mediabedrijf nodig
Een website trekt bezoekers. Een mediabedrijf op je eigen domein bouwt vertrouwen en wordt gevonden door AI-agents.
“Je hebt geen website nodig. Je hebt een mediabedrijf nodig.”From the conversation
Why Don't You Need a Website Anymore in 2026?
Paul Veth puts it directly: if you still think you need a new website, you are thinking like it's still 2010. A website used to exist for one reason only, so a human could find contact information, read a blog article, or locate a service or product. That job is disappearing. In a few years, AI agents will find the services and products themselves. Paul Veth argues that once AI agents can transact directly on a domain, the traditional website loses its function entirely. What replaces it is not nothing, it's an AI endpoint, a place where AI connects instead of a human clicking through pages.
Read the article →“AI haalt het robotachtige uit mensen. Wat overblijft is de puur menselijke verbinding.”Paul Veth
Paul Veth I used to carry 400 records to every gig. Then came CDs, then a USB the size of my thumb. Just a wallet and a headphone, that's it. That's exactly what's happening to your business right now. AI strips the noise, and what's left is the actual thing: your voice, your vision, the human behind the camera. A website was built for humans to click around. AI agents don't click around. They need an endpoint. Your media company on your own domain is that endpoint. When there's a human on the other side of the camera, trust can be built. You listen, then we have the call, then we meet, then we connect. The robots are taking the robot out of us humans. What's left is worth showing up for.
Paul Veth 400 records. That's what I carried to every gig. Then CDs came. One bag. Then a USB. Just like a wallet, and a headphone, that's it. Same six-hour set. The burden just kept shrinking. The same thing is happening in your business right now. All that noise around your website, all those tools, all those systems handling delivery and sales and follow-up? That was your record bag. Heavy, necessary, but still just a format. And now there's AI. AI takes care of the noise. What stays is the only thing that was ever irreplaceable: the seed. And that seed will, for now, be human. AI reforms what you already created. Distributes it. Scales it. But it starts with you recording, talking, showing up. That part doesn't change. So you don't need a website anymore. You need a media company on your own domain. One place where everything comes together. Your voice, your content, your AI endpoint. Build your own media company on your own domain and stop thinking in formats. You don't need a website. You need a media company. That's it.
Every edition lives in the archive.
This edition also appeared as 11 posts on Instagram, X and TikTok. The house lives here.
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